Prishtine, November 22, 2019 – As part of the Global Entrepreneurship Week 2019, AmCham in partnership with AAB University organized a round-table discussion with AAB students about boosting entrepreneurship through education.
The successful entrepreneur Shemsije Dërmaku from GrandDekor shared with the students her journey as an entrepreneur from 1999 to date, discussing among the challenges she faced in expanding her business. She stated that to become a successful entrepreneur it is more important to invest in yourself than in the business capital, while advising young people to surround themselves with positive and successful people so that their ideas are not left behind.
Pranvera Dalloshi from Bliss Cosmetics stated that today we live an era of continuous learning, and with various technological developments it has never been easier to access information and learn new things. She added that we need to constantly advance in order to adapt to the latest changes taking place in the market. Dalloshi suggested that in Kosovo the education system should be oriented towards entrepreneurship in order to create an entrepreneurial culture, given that it is one of the main actors in the country’s economic development.
On the other hand, Pleurat Mustafa, lecturer in the field of entrepreneurship, said that the education system plays a significant role in the development and empowerment of entrepreneurship in the country, however, there is still place for improvement, given that it is incompatible to meet market needs. He added that modifying educational practices is crucial to arousing an entrepreneurial spirit among young people, and to bridge the gap between the skills offered by the education system and those required by the labor market. According to him, accelerating the application of these ideas in practice affects solving citizens’ problems and therefore contributes to their well-being.