Albanian 
Prishtina, February 10, 2021 –Strategic preparedness and response planning are crucial aspects of management, whereas the unprecedented crisis caused by the outbreak of COVID-19 has recently emphasized the need for businesses to be very cautious when addressing unforeseen challenges. With the aim of discussing important aspects of this matter, the American Chamber of Commerce in Kosovo and the Business Consultants Council (BCC) organized a workshop regarding strategic management in times of crisis.
During this event, the Executive Director of the American Chamber of Commerce in Kosovo, Arian Zeka, stated that in terms of managerial challenges, he believes that there has never been a crisis worse than the one caused by the COVID-19 pandemic. Zeka further noted that he considers this session as highly important, considering that it will tackle both the lessons learned from the crisis as well as the level of businesses’ preparedness to prevent its further, deeper, negative impacts.
Whereas, the Executive Director of Business Consultants Council, Jehona Lluka, spoke about the contribution of this association during 2020, noting that in cooperation with the EBRD they have prepared an edition consisting of 14 professional videos on topics related to sectors’ specialization, in order for businesses to benefit from clearer strategies on overcoming the crisis.
The panel of speakers for this workshop comprised of three experts in the field of consulting, among which was Bersant Disha, Co-founder and Executive Director at Recura Financials, who spoke of various aspects of company planning, where he named proactivity in facing issues as quite imperative, compared to making decisions on a whim.
Violeta Haxhiilazi, Head of Kosovo Office for the professional services company, Mazaars Albania & Kosovo, amongst other things, highlighted the important role of businesses consulting with consultants, especially when it comes to adjusting their business model in times of crisis, as well as turning risk into opportunity.
Hamëz Morina, Co-founder and Managing Partner at ECIKS, elaborated on the aspects that have changed in strategic management, while placing special emphasis on the fact that now, strategic management is far more complex, and it must take a comprehensive, and holistic performance view, while also including the short, medium, and long-term goals of the company.