Proper company branding leads to the recruitment of the right talents

Prishtina, January 26, 2021 – The American Chamber of Commerce in Kosovo has begun implementing the Training Tuesday activity, on the basis of which, every two months, various training sessions, regarding subjects relevant to the country’s business community will be organized. During the first session, Dalina Gjicali, Managing Director of EPPC Albania and Kosovo trained the attendees on recruitment and staff management in the virtual world. Comparing the trends created, as a result of the COVID-19 pandemic, Gjicali highlighted the importance Human Resources Department has when it comes to ensuring the progress of work processes within the company, especially recruitment, where she considered that the inability to properly assess the candidate, their body language and reactions to traditional recruitment methods as a challenge. She added that managing staff remotely is also big challenge companies are facing.

Gjicali also emphasized the importance of properly branding the company in order to create the image of the ideal employer, as well as, proactivity in marketing while adding that the human capital and the digital footprint set the standard and expectations recruits have for the company. She recommended the creation and strengthening of an online presence in all the platforms used by the youth, stating that it must be adjusted to fit social media trends as that creates a linking bridge between the employer and the talents necessary to the company. According to Gjicali, due to the need for social distancing, companies must create and implement policies that enable working from home, which has now, not only become the new reality for some companies, but it has also become a requirement of the labor force on the basis of schedule flexibility.

During this training, representatives of Human Resources Departments in AmCham, member companies spoke of, and exchanged their processes and policies for remote recruitment and staff managing in their attempts to ensure the continuation of the company, despite all the challenges posed by the COVID-19 pandemic.