Strategic Impact of Digital Marketing on Business Growth

Prishtina, November 16, 2023 – As part of the 2023 Global Entrepreneurship Week activities, the American Chamber of Commerce in Kosovo hosted a panel discussion on the Strategic Impact of Digital Marketing on Business Growth, which featured distinguished experts in the field of marketing in Kosovo.

Arianit Fazliu, CEO of Kutia, and Chairman of the Digital Economy committee, moderated the discussion, emphasizing the growing significance of digital marketing in shaping the development of businesses. The panelists, including Benjamin Kolenovic (CEO of Growzillas), Gëzim Avdiu (CEO of Pixels), and Genc Meraku (Founder of Zero Pozitive), provided valuable insights into the evolving landscape of digital marketing in Kosovo.

Genc Meraku provided a historical context the development of marketing in Kosovo, noting significant changes in the relationship between brands and consumers. He highlighted the enduring essence of marketing as a strategic science with a service-oriented approach. He also emphasized the important role of content in marketing, emphasizing the importance of mobile-friendly websites and the critical role Live Chat plays in customer engagement.

Benjamin Kolenovic shared Growzillas’ comprehensive approach to digital marketing, emphasizing the importance of data-driven strategies, market research, competitor analysis, and client vision alignment. The success story of a client achieving over 5 million euros in sales through Live Chat and Artificial Intelligence was also presented.

Gëzim Avdiu, CEO of Pixels, discussed the evolution of content creation, emphasizing the shift from text-based social media to video-centric approaches. The panel collectively emphasized the growing role of AI in digital marketing, spanning content creation, design, workflow management, and task optimization. They underscored the necessity of a detailed approach incorporating these elements for navigating the dynamic digital marketing landscape.

The panel discussions delved into adaptive strategies used by marketing agencies in Kosovo, addressing challenges associated with limited access to global resources. The speakers emphasized the interconnection between digital marketing strategies, brand identity, and the transformative power of AI in shaping business growth trajectories. The interactive nature of the panel engaged the audience in a broader discussion, covering various aspects of digital marketing. The discussions offered a comprehensive overview of digital marketing’s strategic impact on business growth, making it a key highlight of GEW 2023.